The Master of Accounting (MAc) Program

MAc Program Schedule
Admissions
Financial Aid
Academic Policies
Courses of study

The MAc program is designed for students planning on professional careers in accounting. It complements the educational experience of the BBA accounting major by providing the additional accounting and business knowledge needed by successful public accounting practitioners. The MAc seeks to provide a solid foundation for entry into the public accounting profession by helping students develop the abilities to: - enhance their knowledge of business and accounting and apply it to provide valuable services to clients,
- communicate clearly and effectively to clients and each other both orally and in writing,
- work effectively in groups,
- use information technology effectively and deal with technological developments,
- continue to learn with a commitment to lifelong learning and continuing professional development.

Organization of the MAc Program

The MAc program, an integral part of TCU's five-year accounting program, is designed to prepare students for professional accounting careers and to provide an educational background that meets the requirements to sit for the Uniform CPA Examination. The program is comprised of 30 semester hours of graduate-level classes: 15 semester hours of required accounting classes and 15 semester hours of graduate business elective courses. Students are expected to complete the program in one year.

Prior Educational Background


Students must complete a four-year undergraduate degree and have completed 24 semester hours of accounting before entering the MAc program. Students who have not completed the TCU BBA accounting major must provide evidence that they have completed a comparable program. Students with deficiencies in their educational backgrounds may be admitted to the MAc program but will be required to remedy these deficiencies and complete all requirements for the MAc before the degree will be awarded.

MAc Program Schedule


Fall Semester

ACCT 70273Auditing (3 credit hours)
ACCT 70303Advanced Federal Taxation (3 credit hours)
Nine credit hours of electives

Spring Semester

ACCT 70003Business Law for Accounting Professionals (3 credit hours)
ACCT 70053Contemporary Accounting Issues (3 credit hours)
ACCT 70153Financial Statement Analysis (3 credit hours)
Six credit hours of electives
Graduate business electives are selected in consultation with the student's academic advisor.

Admissions


Admissions Philosophy

Admission to the MAc Program is open to anyone who has or expects to earn a bachelor's degree from an accredited college or university. While a BBA in accounting is not a prerequisite for admission, applicants must have completed the equivalent of 24 semester hours of accounting, including those courses (or their equivalents) required for the TCU BBA accounting degree. See the TCU Undergraduate Studies Bulletin for details.

There is no single formula for admission to the MAc Program. Admission is competitive and seeks excellence. Ideal applicants will have high academic potential and achievement as well as strong motivation and leadership potential. These qualities are assessed through the candidate's GMAT score, grade point average, and letters of recommendation. Significant work experience, while not a prerequisite for admission to the Neeley School MAc Program, is a factor that can favorably affect an applicant's prospects for admission. Hence, an individualized approach is followed in which a variety of information is requested to develop a profile of each applicant.

Admissions Profile Checklist

The MAc admissions profile is based on the following materials:
1. Application form
2. Scores on the Graduate Management Admissions Test (GMAT)
3. An official transcript from all colleges and universities attended
4. Self-evaluation essays
5. Three reference reports (forms included in the application materials.

Graduate Management Admissions Test (GMAT)

The GMAT is required of all applicants. The test is administered by the Educational Testing Service. Questions regarding the tests, test procedures, test sites, etc. should be addressed to

Educational Testing Service
P.O. Box 6013
Princeton, New Jersey 08541-6103
Phone: (609) 771-7730
www.gmac.com/GMAT/

The forms also can be obtained from the Neeley School Graduate Programs. Please note that the application for admission will not be considered until test scores are received.

Test of English as a Foreign Language (TOEFL)


International applicants whose first language is not English are also required to take the Test of English as a Foreign Language (TOEFL) in addition to the GMAT. A minimum score of 550 is required for consideration. For information and registration forms write:

TOEFL / TSE Services
Educational Testing Service
P.O. Box 6151
Princeton, New Jersey 08541-6151
United States of America
Phone: (609) 771-7100

Financial Aid


Loans and financial assistance are available to help students defray the cost of graduate study.

Application Guidelines


Application forms for admission to the MAc Program may be obtained by contacting:
Department of Accounting

M. J. Neeley School of Business
TCU Box 298530
Fort Worth, TX 76129
(817) 257-7223
(800) 828-3764 (ask for extension 7223)

Students in the TCU BBA accounting program are encouraged to apply for admission to the MAc program in the spring semester of their junior year. TCU has adopted a "rolling" admissions policy whereby an application is generally reviewed as soon as it is complete. An applicant would thus be well-advised to apply early to the program.

Application Deadlines

March 15-Priority consideration deadline for scholarships. After March 15, scholarships will be awarded only as funds allow.
April 30-General application deadline. After April 30, applications are accepted on a space-available basis.
Applications received after these dates will be considered on a space-available basis. Prospective students are urged to apply well in advance of application deadlines. The deadlines above apply to all required application materials, including GMAT scores. International applicants are also required to submit TOEFL scores and encouraged to submit essay scores.
Application Fees

A non-refundable application fee of $50 is required of all individuals applying to the MAc Program.
A check or money order (do not send cash) made payable to Texas Christian University must accompany the application for admission.


Neeley School Graduate Academic Policies


Transfer Credit


A student who has completed a course that is the equivalent of a required course in the Neeley School MBA or MAc Program may, with the permission of the MBA Academic Program Director (MBA students) or Accounting Department Chair (MAc students), substitute an elective in the same functional area. In order for such substitution to be approved, the course has to have been taken within three years of entering TCU and must have been from a graduate business school accredited by the AACSB. The substitution of a required course will not reduce the number of hours required to complete the MBA or MAc Program.

A student who has, prior to entering the Neeley School, completed graduate-level business courses that would qualify as electives at TCU may seek the approval of the MBA Academic Program Director to transfer a maximum of six hours of such coursework. Such approval will only be granted if the courses were taken at an AACSB accredited program no more than three years before entering TCU.

A student presently enrolled in the TCU MBA or MAc Program may, under extraordinary circumstances, seek approval from the MBA Academic Program Director or Accounting Department Chair to take a maximum of six hours outside the University. These transfer credits (when approved by the Director or Chair) will reduce the number of hours required to complete the MBA or MAc Program on a one-to-one basis.
When a course is taken outside the Neeley School for which elective credit is sought, the course must be equivalent to a 60000 level course or higher.

Grading Procedures


The grading policy followed for all graduate business courses is given by the following scale:

Letter Grade Grade Point Weight
A+ 4.0
A 4.0
A- 3.7
B+ 3.3
B 3.0
B- 2.7
C+ 2.3
C 2.0
C- 1.7
D 1.0
F 0.0

Academic Standards

All graduate students are required to meet the academic standards of the Neeley School faculty. Failure to do so will result in academic probation or academic suspension.

Graduate students must achieve a grade index of at least 2.75 each semester and on a cumulative basis throughout their program. A student in the MBA or MAc Program who does not meet this standard will be placed on probation for the subsequent semester, excluding summer. During this time, the student must achieve the minimum grade index (2.75) on both a semester and cumulative basis to be removed from probation. Failure to do so will result in dismissal from TCU (with the right of appeal to the Dean of the Neeley School).

A student who is placed on academic probation for one semester will be dismissed if his or her semester or cumulative grade index falls below a 2.75 in any subsequent semester.

Dismissal, Suspension, or Expulsion for Lack of Academic Progress or Honor Code Violations (for Graduate Students)


Graduate students in the Neeley School must abide by the Honor Code. Students violating the Honor Code may be dismissed from individual courses with a grade of "F" for lack of academic progress or for conduct deemed to be contrary to the professional or ethical standards of a field.

At such times as the student fails to meet acceptable standards of academic performance or has engaged in professional misconduct, the student may be dismissed, suspended or expelled from the University at the discretion of the Dean of the Neeley School.

If a student is dismissed, suspended, or expelled from the University, a grade of "F" or a designation of "Q" will be recorded for each course in progress as determined by the appropriate academic dean.

Miscellaneous Academic Policies


Academic probation describes the status of a graduate student who is experiencing academic difficulties and must change this status during the next semester of enrollment (fall or spring) at TCU. Academic dismissal describes the action taken by the Neeley School in the case where a student has failed to meet the minimum academic standards of the faculty. Dismissal from the MBA or MAc Program is permanent; a dismissed student will not be permitted to enroll for graduate credit at a later date.
Other academic policies pertaining to graduate students: 1. Graduate students on academic probation will not be permitted to enroll in the Educational Investment Fund.
2. Graduate students on academic probation will not receive a graduate assistantship or scholarship except under extraordinary circumstances. Reinstatement of a financial aid award after the probationary period is not guaranteed.
3. In computing a graduate student's grade index, only the most recent grade will be counted for courses that are repeated for credit.
4. Grades for non-TCU transfer courses will not be included in computing a graduate student's grade index.
5. No 50000-level course may be taken for credit at TCU by an MBA student unless approved on an exception basis by the MBA Academic Program Director.
6. Students who are admitted conditionally must satisfy their condition(s) during the first semester of enrollment or face dismissal.
7. Each academic year, a series of industry-led seminars will be offered for MBA students. All first year daytime students are required to attend a specified number of seminars during their first year. Evening students will be required to attend the same total number of seminars as the day students over the first and second years. Participation in the prescribed number of seminars is a prerequisite for enrolling in the second year of the Day Program or the third year of the Evening Program.
8. All MBA students are required to complete the MBA START Workshop prior to commencing graduate studies.
9. An MBA student may enroll for a maximum of three (3) hours of independent study credit in one department. (Typically, these courses carry the 70970 number.) No more than a total of six (6) hours can be taken in independent study courses. MAc students may enroll for a maximum of three (3) hours of credit (in total) in independent study courses. Graduate students on academic probation will not be permitted to enroll in independent study courses.

Graduation

At the beginning of the semester in which the student plans to graduate, he or she must submit an Intent to Graduate form to the Neeley School Graduate Programs Office. Graduation requires a minimum of 2.75 cumulative grade point average. Students who do not have a 2.75 average after completing the program have a maximum of two semesters to raise their average to this standard.

MBA students are expected to complete all requirements within five years. MAc students are expected to complete all requirements within two years. Extension of time must be applied for in writing to the MBA Academic Program Director or Accounting Department Chair. Additional courses may be assigned to students who do not complete the degree within the time limit.

The following is a complete list of courses offered by this department. Go to Class Search to see which courses are being taught this semester.


MBA and MAc Courses

Accounting


ACCT 60011 CORPORATE FINANCIAL REPORTS
. (1 credit hour) An introduction to production and uses of financial statements. Accounting cycles and ratio analysis are covered.

ACCT 60012 INTERPRETING FINANCIAL REPORTS
. (2 credit hours) Prerequisite: ACCT 60011. A study of the fundamental concepts of financial accounting and reporting by business entities in accordance with generally accepted accounting principles. The course approaches the material from the perspective of the financial statement user rather than the financial statement preparer. Therefore, emphasis is placed on the use and interpretation of information contained in business financial statements by managers, investors, and creditors.

ACCT 60021 OPERATING COST SYSTEMS
. (1 credit hour) Prerequisite: DESC 60013 or concurrent enrollment, ACCT 60011 and ACCT 60012. An introduction to the basic concepts of managerial accounting. The emphasis is on understanding the accounting and economic concepts related to managerial uses of cost accounting information, cost systems and estimating cost behavior. Where appropriate, contemporary managerial accounting issues are stressed.

ACCT 60022 PLANNING, PERFORMANCE MEASUREMENT, AND CONTROL
. (2 credit hours) Prerequisites: DESC 60013 or concurrent enrollment, ACCT 60011, ACCT 60012 and ACCT 60021. A study of the basic measures, techniques, and approaches of managerial accounting. The emphasis is on understanding and developing accounting and economic concepts for decision making with profit-making and not-for-profit organizations related to such topics as short-term and long-term planning, performance measurement, transfer pricing, and traditional and contemporary product costing systems. The application of the basic concepts and approaches to small and large-sized domestic and global organizations is emphasized. Where appropriate, contemporary managerial accounting issues are stressed.

ACCT 70003 BUSINESS LAW FOR ACCOUNTING PROFESSIONALS
. Prerequisite: Enrollment in MAc program or instructor permission. An overview of business law relevant to the practice of public accounting, including: contracts, business organizations, debtor-creditor relationships, government regulation of business, property, negligence, fraud, and the Uniform Commercial Code.

ACCT 70023 MANAGERIAL TAX PLANNING AND RESEARCH
. Prerequisite: ACCT 60021 and ACCT 60022. A broad study of federal taxation as it applies to various types of business organizations. Designed primarily to prepare non-accounting managers to make tax-minimizing decisions through the application of recognized tax planning principles and appropriate research techniques.

ACCT 70053 CONTEMPORARY ACCOUNTING ISSUES
. Prerequisite: Enrollment in MAc program or instructor permission. Study of conceptual and practical issues in contemporary professional accounting practice, including issues under consideration by accounting standard setters, professional organizations, and regulatory authorities.

ACCT 70153 FINANCIAL STATEMENT ANALYSIS
. Prerequisite: Enrollment in MAc program or instructor permission. The analysis and use of information contained in corporate financial statements by equity and credit analysts, management, and auditors, including an understanding of the limitations and inadequacies of published financial statements.

ACCT 70273 AUDITING
. Prerequisite: Enrollment in MAc program or instructor permission. Auditing theory, practice, and procedure as applied to the problems of typical financial audits, special investigations, and review services. Review of ethical and legal responsibilities of professional accountants, and some consideration of relationships with clients, working papers, and preparation of audit and audit-related reports.

ACCT 70303 ADVANCED FEDERAL TAXATION
. Prerequisite: Enrollment in MAc program or instructor permission. An overview of the fundamental concepts of the federal tax system that apply primarily to corporations, partnerships, estates, and trusts, with an emphasis on identification of tax issues, tax planning, and tax research.

ACCT 70970 SPECIAL PROBLEMS IN ACCOUNTING
.

Decision Sciences


DESC 60013 DATA ANALYSIS FOR MANAGERIAL DECISIONS
. Examines statistical and analytical techniques to analyze data for effective managerial decisions. Deals with applications from business and industry. Topics include description and summarization of data, exploratory data analysis, testing hypothesis, analysis of variance, regression analysis and forecasting, and fundamentals of decision theory.

DESC 60023 MANUFACTURING AND SERVICES OPERATIONS MANAGEMENT
. Prerequisite: ACCT 60013, MANA 60003 and DESC 60013. Develops concepts and analytical skills to address the issues related to the creation and distribution of goods and services. Emphasizes the role of operations function as a competitive weapon and examines how operations strategy can be integrated with the corporate strategy and other functional strategies. Discusses the increasingly important role of global competition, technology, and total quality. Other topics include process design, capacity planning, technology choice, planning and inventory control, and just-in-time systems. Technology is emphasized.

DESC 70413 TOTAL QUALITY MANAGEMENT
. Prerequisite: DESC 60013 or equivalent. Total Quality Management (TQM) includes the study of different quality philosophies espoused by Deming, Juran, and Crosby. Case studies in quality applied to various industries are examined as well as statistical process control charts, pareto analysis, and other statistical techniques necessary to implement TQM effectively.

DESC 70420 REGRESSION ANALYSIS
. (1.5 credit hours) Prerequisite: DESC 60013 or equivalent. Presents the basic theory of simple and multiple linear regression analysis with applications to business and economic data. Discusses analysis of both cross-sectional data and time-series data. Topics include statistical inference, limitations of regression models, violations of assumptions, use of indicator variables, and variable selection. Extensive use of computer software. Applications to real business and economic data. Interpretation of computer output is stressed. Analysis of variance and logistic regression will be covered if time allows.

DESC 70430 SUPPLY CHAIN OPERATIONS MANAGEMENT
. (1.5 credit hours) Prerequisite: DESC 60023. An in-depth study of the theory and practice of supply chain management function in manufacturing and service industries. Supply chain management is the integration of the activities associated with the flow and transformation of goods from the raw materials stage through to the end user, to achieve a sustainable competitive advantage. This course provides insights into the conceptual foundations and facilitates an understanding of the strategic concepts and tools necessary for meeting the challenges in the management of supply chains. Topics include management of logistics networks, material flows and the role of information systems technology.

DESC 70520 TIME SERIES FORECASTING
. (1.5 credit hours) Prerequisite: DESC 60013 or equivalent. Presents extrapolative time-series forecasting techniques with applications to business and economic data. Techniques discussed include moving averages, decomposition, exponential smoothing and ARIMA models. Provides an understanding of the limitations of forecasting models and the pitfalls involved in their use. Interpretation of computer output is stressed. Qualitative forecasting is also discussed. Extensive use of computer software for time series forecasting. Applications to real business and economic data.

Finance


FINA 60003 ECONOMIC ENVIRONMENT OF BUSINESS
. A contemporary, real-world course focusing on the economic environment within which today's businesses operate taught from the perspective of the practicing manager. Content is both national and international in flavor. Highlights include study of the general economy, market structure and public policy, economic analysis of industries and business cycles, and economics of the firm. International comparative advantage is stressed. The course is taught through the use of materials, tools, and databases readily available to the manager

FINA 60013 MANAGEMENT OF FINANCIAL RESOURCES
. Prerequisite: ACCT 60012, ACCT 60013, DESC 60013 (or concurrent enrollment in DESC 60013) and MANA 60003. A study of the acquisition and management of the financial resources of the firm. The emphasis is on developing and understanding decision making concepts related to such topics as valuation, cost of capital, capital budgeting, dividend policy, debt policy and corporate control. The interaction between investment and financing decisions in the marketplace is emphasized in the context of risk-return considerations, and the obligation of management to security holders is considered. Where appropriate, the global environment of decisions is stressed.

FINA 70183 and FINA 70193 EDUCATIONAL INVESTMENT FUND
. Prerequisite: FINA 60013 or FINA 70513. Admission by approval of the Dean of the Neeley School. Participation in the operation of the Educational Investment Fund student managed investment portfolio. Students participating in the Educational Investment Fund are strongly encouraged to take six (6) additional hours of finance electives beyond the program requirements (with possible exception made in the case of extensive finance background).

FINA 70420 OPTIONS AND FUTURES MARKETS
. (1.5 credit hours) Prerequisite: FINA 60013. Introduction to derivatives-financial contracts that "derive" value from other instruments or prices. An in-depth study of the valuation of derivatives. Valuation techniques include methods such as binomials and Blcak-Scholes models.

FINA 70470 REAL ESTATE FINANCE
. (1.5 credit hours) Prerequisite: FINA 60013 An examination of mortgage markets and instruments, including an introduction to basic real estate law, mortgage calculations, loan underwriting, primary and secondary mortgage markets, and securitization.

FINA 70503 MANAGEMENT OF FINANCIAL INSTITUTIONS
. Considers the application of management principles and techniques to the specialized problems encountered by commercial banks and other financial institutions. Topics include lending, portfolio management, funds acquisition and capital management. Cases involving commercial banks, insurance companies, investment banking firms and other institutions are used.

FINA 70513 SECURITY ANALYSIS
. Prerequisite: FINA 60013 or graduate standing in economics. Theory of security selection focusing on its economic, financial and accounting aspects. Some attention directed to the role of technical analysis as an adjunct to the more traditional fundamentalist approach. Critical review of significant investment literature is included along with consideration of the Chartered Financial Analyst (C.F.A.) program and its professional objectives.

FINA 70520 RISK MANAGEMENT AND FINANCIAL ENGINEERING
. (1.5 credit hours) Prerequisite: FINA 70420. Study of current usage of derivative instruments in financial engineering. Financial engineering is the science of managing financial risk exposure through derivatives, as well as the construction of new financial products, such as swaps. Topics include corporate risk management, hedge fund strategies, and operation of derivative markets.

FINA 70533 PORTFOLIO MANAGEMENT
. Prerequisite: FINA 60013. A "state-of-the-art" examination of the theory and practice of portfolio management. Current literature in leading journals introduces topics such as contemporary techniques of risk-return management, setting portfolio objectives and measuring performance and portfolio selection and revision. Consideration is given to the special problems encountered in management of institutional portfolios.

FINA 70543 ADVANCED FINANCIAL MANAGEMENT
. Prerequisite: FINA 60013. Applications of theory of corporate finance to real-world problems through case studies. Topics include financial analysis and planning, forecasting the financial needs of a firm, capital expenditure analysis, capital structure and distribution policies, merger and acquisition analysis, corporate restructuring, and risk management. Emphasis is placed on the effects of the firm's financial and operating decisions on the value of the firm's securities in financial markets.

FINA 70553 MONEY AND CAPITAL MARKETS
. Prerequisite: FINA 60013. An examination of underlying forces in the markets for short-term and long-term funds. Topics include the role of financial institutions in liquidity adjustment and allocation of funds, the determination of the level and structure of interest rates and the relationship between U.S. and international financial markets and economic activity. Policy issues are explored.

FINA 70563 INTERNATIONAL FINANCE
. Prerequisite: FINA 60013. Financial management of the firm in an international context. The basis of international trade, the management of currency and interest rate risks, international investment decisions, international money and capital markets, financial policy decisions in an international setting. Development of theory via lectures and applications via case analyses.

FINA 70570 REAL ESTATE INVESTMENT ANALYSIS
. (1.5 credit hours) Prerequisite: FINA 60013 and FINA 70470. A study of the analytical tools and decision-making processes necessary to maximize returns from investment in commercial, industrial and residential income producing real estate. Investment analysis, optimal financial management and portfolio selection of real estate under institutional constraints and in the complex tax environment are considered.

FINA 70970 SPECIAL PROBLEMS IN FINANCE
.

Management


MANA 60003 BUSINESS STRATEGY AND STRUCTURE
. An introduction to business strategy and organization structure. The course presents basic strategic management concepts including industry analysis and competitive positioning, building sustainable competitive advantage, and competitor analysis. Linkages between strategy and structure are examined in the context of organization design. Interfunctional and interorganizational issues are explored and ethical considerations are addressed. Technology and communication skills are emphasized.

MANA 60023 LEGAL AND SOCIAL ENVIRONMENT OF BUSINESS
. Corporations operate within an environment that is comprised of relationships with customers, investors, employees, competitors, and suppliers. The primary focus of this course will be to examine those federal and state laws that regulate these relationships. Appropriate attention will be paid to the various social, ethical, and political forces that influence the development and enforcement of laws. Additionally, the course will highlight aspects of the international legal environment of business.

MANA 60033 MANAGING PEOPLE
. Prerequisite: MANA 60003. An introduction to leadership concepts and behavioral skills which are used to develop a managerial perspective for organizational problem- solving. General topics include motivation, individual performance, reward systems, leadership, communication, listening, teams, organization cultures, and managing change. Written and oral communication skills are emphasized.

MANA 60043 MANAGING INFORMATION TECHNOLOGY
. Prerequisite: MANA 60003. An investigation of information technology as a facilitator of organizational strategy and business process redesign. The role of information in the evaluation and control of corporate uncertainty at the organizational and interorganizational level is examined. Particular emphasis is placed on the successful design, implementation, and use of information technologies in both national and international organizations. Technology is emphasized.

MANA 60063 STRATEGIC MANAGEMENT IN A GLOBAL ENVIRONMENT
. Prerequisite: Must be taken during the last semester the course is offered prior to graduation, after completion of all required courses. A final integrative course in contemporary global strategic management that integrates the basic business functions. Comprehensive cases deal with global competition in complex changing environments within which the organization seeks to achieve a sustainable competitive advantage. Issues of strategy formulation and implementation are addressed. Technology and communication skills are emphasized.

MANA 70163 LEADERSHIP DEVELOPMENT
. Prerequisites: MANA 60003, MANA 60023, MANA 60033, ACCT 60023, DESC 60023, FINA 60013, MARK 60013 and permission of the instructor. Integration of business school skills developed in the classroom with the problem-solving requirements of modern business. Participants work in teams assigned to off-campus, real business problems. Full responsibility is assigned to the students who must demonstrate leadership ability and skill in developing and presenting solutions.

MANA 70460 MANAGING BUSINESS ETHICS
. (1.5 credit hours) Prerequisite MANA 60033. Managing Business Ethics addresses moral reasoning and decision making in a business context. Tools for addressing ethical dilemmas are addresses from a personal, managerial, and organizational framework. Case studies are used to develop moral reasoning skills.

MANA 70503 ENTREPRENEURSHIP
. Prerequisite: MANA 60033. An introduction to the skills, concepts attitudes, and knowledge relevant to creating and managing entrepreneurial ventures. Examines the nature of the entrepreneur and the entrepreneurial process, the driving forces behind the process, the screening and evaluation of new venture ideas and business opportunities, the utilization of available resources, and the development of successful business plans.

MANA 70603 HUMAN RESOURCE MANAGEMENT
. Prerequisite: MANA 60033. The study of programs and activities pertaining to personnel management systems. Major topics include fair employment practices, job analysis, human resource planning, performance appraisal, selection and staffing and training and development.

MANA 70613 NEGOTIATIONS
. Prerequisite: MANA 60033. Study of distributive, integrative/principled, and intraorganizational negotiations. Includes coverage of negotiation strategies, tactics, preparation, social structure, ethics, and international negotiations. Errors and breakdowns are also covered along with other conflict resolution techniques such as mediation and arbitration.

MANA 70623 LAW AND BUSINESS IN THE EUROPEAN UNION
. Beginning in 1957 with the signing of the Treaty of Rome, six European countries established a European Economic Community (now Union) whose goal was the elimination of all barriers to the free movement of goods, services, workers and capital. The European Union, now comprised of 15 countries, is the largest and most integrated regional trading block in the world. This course examines the legal order of the European Union and examines the multitude of ways it affects companies who wish to do business with its citizens.

MANA 70633 INTERPERSONAL RELATIONS
. Prerequisite: MANA 60033. Cognitive and experiential approaches are combined to facilitate understanding of issues which affect interpersonal relations. Primary objective is the development of interpersonal competencies in both one-to-one and group decision-making situations.

MANA 70763 TRANSFORMATIONAL LEADERSHIP
. Prerequisite: MBA student or permission of instructor. An examination of leadership processes that underlie the survival, effective functioning and self-determination of business organizations in the 21st century. To this end, we will examine leadership from the perspective of a change master-persons who conceptualize, lead and implement significant organizational change without exclusive reliance on formal authority. Significant attention will focus on students' leadership skills and the preparation of a development plan to enhance students' leadership competencies.

MANA 70773 EMERGING INFORMATION TECHNOLOGIES FOR DECISION SUPPORT
. Managerial perspective of emerging information technologies for problem solving and decision making. Examination of decision factors that must be considered when using decision support technologies are examined. Formulation, development and evaluation of decision support systems, expert systems, neural networks, hypermedia, user interface designs are discussed. Hands-on use of decision support technologies and field trips.

MANA 70970 SPECIAL PROBLEMS IN MANAGEMENT
.

Marketing


MARK 60013 MARKET-DRIVEN STRATEGY
. Prerequisites: ACCT 60013, DESC 60013, and MANA 60003. Examines the roles of marketing processes in identifying potential customers and their needs, selecting and analyzing market targets, and establishing and maintaining customer relationships. Topics addressed include product planning, distribution, pricing, and promotion strategies designed to produce customer satisfaction. Communication skills are enhanced by written and/or oral presentation assignments.

MARK 70103 PROMOTION MANAGEMENT
. Prerequisite: MARK 60013. The purpose of this course is to teach the student the fundamentals in devising a promotional strategy. The course addresses the basic knowledge a manager needs to understand, plan, execute, and evaluate promotion programs. It treats the promotion process as an integrated set of activities including Advertising, Personal Selling, Sales Promotion, Publicity, and Packaging.

MARK 70700 SALES STRATEGY AND ORGANIZATION
. (1.5 credit hours) Prerequisite: MARK 60013. Students are introduced to issues in planning and organizing a sales force. Planning the sales force involves integrating sales strategy with overall promotion and marketing strategy, developing appropriate implementation methods, and developing proper control mechanisms. Organizing a sales force includes developing a selling mix and managing human and capital resources.

MARK 70710 MANAGING THE SELLING EFFORT
. (1.5 credit hours) Prerequisite: MARK 60013. This course is a continuation of MARK 70700. It focuses on managing the human and capital resources necessary to effectively accomplish selling goals. Specific topics include motivating, training, selecting, compensating, and evaluating salespeople.

MARK 70713 MARKETING STRATEGY
. Prerequisite: MARK 60013. An examination of current marketing problems and related problem-solving techniques.

MARK 70720 PLANNING AND LAUNCHING SUCCESSFUL NEW PRODUCTS
. (1.5 credit hours) Prerequisite: MARK 60013. Study and evaluation of multi-functional processes for planning new products (good and services). Includes idea generation, concept evaluation, product design and testing, marketing strategy, market introduction, and performance evaluation.

MARK 70730 STRATEGIES FOR BUILDING STRONG BRANDS
. (1.5 credit hours) Prerequisite: MARK 60013. Study of brand equity management, brand identification, brand portfolio management, brand leveraging, and related strategic brand management topics. Examines organizing for product management including multi-functional teams and metrics for assessing product and brand performance.

MARK 70740 TOPICS IN INTERNATIONAL MARKETING
. (1.5 credit hours) Prerequisite: MARK 60013. This course serves as a special MBA elective in the area of international marketing. The course is designed to give the student a basic perspective of how marketing has evolved beyond domestic marketing and into marketing at a global level. The international marketing course examines the Twenty-first Century - politics, markets, culture, technology and marketing.

MARK 70750 INTERNATIONAL MARKETING
. (1.5 credit hours) Prerequisite: MARK 60013. This course introduces the field of international marketing and provides a broad perspective from which to explore and examine various aspects of what changes when firms compete internationally.

MARK 70760 SERVICES MARKETING
. (1.5 credit hours) Prerequisite: Graduate standing. Examines characteristics of services, the special marketing challenges posed by these characteristics, and marketing strategies unique to public and private, for-profit sector service marketing organizations.

MARK 70770 MARKETING RESEARCH
. (1.5 credit hours) Prerequisites: MARK 60013 and DESC 60013. Current marketing research techniques. Both quantitative and behavioral research techniques will be explored with an emphasis on application of such techniques to information gathering and problem solving. Market research, as a tool for decision making, is emphasized.

MARK 70780 MARKETING AND THE INTERNET
. (1.5 credit hours) Prerequisite: MARK 60013. The course compares and analyzes Internet marketing strategies for business-to-business and business-to-consumer companies. Marketing relationship building is becoming more important than ever and the use of the Internet is an integral part of any customer relationship program. The potential of the Internet to change marketing communication and distribution has to be exploited.

MARK 70790 MARKETING AND TECHNOLOGY
. (1.5 credit hours) Prerequisite: MARK 60013. The course examines how marketing strategies can be developed using current technological innovations. Students will research current literature to learn what technology tools are available and how they might be used in marketing applications.

MARK 70970 SPECIAL PROBLEMS IN MARKETING
.


EMBA Courses

Accounting

ACCT 65013 FINANCIAL REPORTING AND ANALYSIS
. This is a study of the fundamental concepts of financial accounting and reporting by business entities in accordance with generally accepted accounting principles. The course approaches the material from the perspective of the financial statement user rather than the financial statement preparer. Therefore, emphasis is placed on the use and interpretation of information contained in business financial statements by managers, investors, and creditors.

Business Administration


BUAD 75970 SPECIAL PROBLEMS IN BUSINESS
.(Group determined elective)

BUAD 75973 THE GLOBAL ENVIRONMENT OF BUSINESS
. This course is the study and experience of international business. The course provides background learning in preparation for the international trip. The international trip will be to England and Germany with company visits and international guest lectures. A project based on experiences and observations is due at the end of the course.

Decision Science


DESC 65013 STATISTICS FOR MANAGERIAL DECISIONS
. This course examines statistical and analytical techniques to analyze data for effective managerial decisions. It deals with applications from business and industry. Topics include description and summarization of data, exploratory data analysis, testing hypothesis, analysis of variance, regression analysis and forecasting, and fundamentals of decision theory.

DESC 65023 OPERATIONS MANAGEMENT
. This course develops concepts and analytical skills to address the issues related to the creation and distribution of goods and services. It emphasizes the role of operations function as a competitive weapon and examines how operations strategy can be integrated with the corporate strategy and other functional strategies. It discusses the increasingly important role of global competition, technology, and total quality. Other topics include process design, capacity planning, technology choice, planning and inventory control, and just-in-time systems. Technology is emphasized.

Finance


FINA 65003 ECONOMIC ENVIRONMENT OF BUSINESS
. This is a contemporary, real-world course focusing on the economic environment within which today's businesses operate, taught from the perspective of the practicing manager. Content is both national and international in flavor. Highlights include study of the general economy, market structure and public policy, economic analysis of industries and business cycles, and economics of the firm. International comparative advantage is stressed. The course is taught through the use of materials, tools, and databases readily available to the manager.

FINA 65013 MANAGEMENT OF FINANCIAL RESOURCES
. This is a study of the acquisition and management of the financial resources of the firm. The emphasis is on developing and understanding decision making concepts related to such topics as valuation, cost of capital, capital budgeting, dividend policy, hedging financial exposure, and corporate control. The interaction between investment and financial decisions in the marketplace is emphasized in the context of risk-return considerations, and the obligation of management to security holders is considered. Where appropriate, the global environment of decisions is stressed.

FINA 75543 ADVANCED FINANCIAL MANAGEMENT
. This course applies theory of corporate finance to real-world problems through case studies. Topics include financial analysis and planning, forecasting the financial needs of a firm, capital expenditure analysis, capital structure and distribution policies, merger and acquisition analysis, corporate restructuring, and risk management. Emphasis is placed on the effects of the firm's financial and operating decisions on the value of the firm's securities in financial markets.

Management


MANA 65003 BUSINESS STRATEGY AND STRUCTURE
. This is an introduction to business strategy and organization structure. The course presents basic strategic management concepts including industry analysis and competitive positioning, building sustainable competitive advantage, and competitor analysis. Linkages between strategy and structure are examined in the context of organization design. Interfunctional and interorganizational issues are explored and ethical considerations are addressed. Technology and communication skills are emphasized.

MANA 65033 BUILDING HIGH PERFORMANCE WORK SYSTEMS
. High performing organizations gain competitive advantage by putting people first. This course examines via case study discussion and readings how these performance, people-centered organizations focus on: aligning people management with strategy, selective staffing, training as investment, building effective teams, sharing information, and designing effective reward systems.

MANA 65043 ELECTRONIC BUSINESS
. Electronic business examines the impacts of Internet, extranets and intranets on the corporate environment. Web-based business models, electronic payment systems, supply chain management, marketing, legal, security and international issues will be investigated. Overview of E-Business technology and software applications and trends is explored.

MANA 65063 STRATEGIC MANAGEMENT IN A GLOBAL ENVIRONMENT
. This final course in contemporary global strategic management integrates the basic business functions. Comprehensive cases deal with global competition in complex changing environments within which the organization seeks to achieve a sustainable competitive advantage. Issues of strategy formulation and implementation are addressed. Technology and communication skills are emphasized.

MANA 75613 NEGOTIATIONS
. Development and enhancement of negotiation skills. Emphasis on distributive and integrative bargaining and skill enhancement exercises. Significant emphasis on preparation, strategy, tactics, counter tactics, cognitive biases, global issues in negotiations, team and group negotiations, and dealing with difficult negotiation situations. Includes coverage of alternative dispute resolution procedures such as mediation and arbitration.

MANA 75763 TRANSFORMATIONAL LEADERSHIP
. This Course is designed to give the student an understanding of leadership processes that underlie the survival, effective functioning and self-determination of organizations in the 21st century. To this end, we will examine a number of relevant issues that reflect both the "being and doing" of leadership. We will focus on leading from senior positions, and in particular, focus on leading change in a corporate context. We will cover topics that reflect the nature of the challenge being faced, how leaders approach those challenges, and key people and organizational issues that help meet them. We will also explore how organizations can nurture and develop future leaders.

MANA 75983 ENTREPRENEURSHIP
. This couse is the study of entrepreneurial ventures. The focus is on the origination of high growth; high potential ventures, which can obtain venture capital financing. The course will examine both the theoretical and practical background of such ventures. The culmination of the students' efforts being a business plan for such a venture.

Marketing


MARK 65013 ADVANCED MARKETING MANAGEMENT
. This is an examination of the marketing function and how it relates to value creation, strategic corporate management and marketing decisions; the major phenomena underlying marketing strategy formation and the component divisions of product planning, communication and channels of distribution, both theory and cases to develop a managerial perspective of marketing; linking marketing strategy to financial value.