MARK 30113 - Marketing Research

3 hours. Prerequisites: Grade of "C" or higher in MARK 30153; INSC 20153, and must be a Business major. Obtaining market information; orientation in use of information gathered; role of management in initiating market studies and in defining problems; types of research; research design; questionnaire construction; sampling; analysis; motivation research; and product research.

Texas Christian University
© Copyright 2007. All Rights Reserved.