MARK 30233 - Market Analysis

3 hours. Prerequisite: Grade of "C" or higher in MARK 30153, successful completion or concurrent enrollment in MARK 30113, and must be a Business major. This course is designed to equip students with the skills necessary to analyze markets, industries, and competitors; enable them to make a complete financial analysis of income statements and balance sheets as they reflect marketing activities; to develop marketing budgets and project financial implications of marketing decisions, and to use secondary data and quantitative tools effectively in analyzing customers and markets.

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