MARK 30243 - Customer Insights

Prerequisites: Grade of 'C' or higher in MARK 30153; must be a Business major. The most complex aspect of marketing is understanding the mind and heart of the consumer. If consumer behavior was easy to explicate, then all products would sell as well as projected, all ads would be effective, economies would be efficient, and marketing would be a simple prospect. In actuality, consumers are frustrating and irrational and difficult to predict. This course focuses on providing you with the basic tools to gain insights into consumer behavior.

Texas Christian University
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