MARK 30653 - Principles of Marketing

Prerequisites: Sophomore standing, and must be a business minor or receive departmental approval. Students may not receive credit for both MARK 30153 and MARK 30653. This course introduces the theory and practice of marketing, including the basic structure of getting products/services to market; the fundamentals of marketing: consumer research, product planning, promotion of all types, distribution channels, pricing, and retail merchandising. The content will focus on marketing activities in consumer, reseller, industrial, government, and service markets.

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