MARK 40203 - Marketing Strategy

3 hours. Prerequisites: Grade of "C" or higher in MARK 30153 and must be a Business major; successful completion or concurrent enrollment in, the classes necessary to complete a marketing major; and senior standing. Taught primarily through case analysis, the emphasis is on the analysis, planning, implementation and control of marketing systems, policies, programs and actions in domestic and international settings. A comprehensive marketing analysis and plan will also be developed and presented by students working in teams. Enrollment by permission only.

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