MARK 40213 - International Marketing

3 hours. Prerequisites: Grade of "C" or higher in MARK 30153 and must be a business major; successful completion of MARK 30113 and MARK 30233, and successful completion or concurrent enrollment in MARK 30243. This course introduces the field of international marketing and provides a broad perspective from which to explore and examine various aspects of what changes when firms compete internationally. Half the course focuses on unique aspects of the international marketing environment; half concentrates on how the marketing mix is affected by the globalization of markets and competitors.

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