MARK 40223 - Services Marketing

3 hours. Prerequisite: Grade of "C" or higher in MARK 30153; and must be a Business major; successful completion of MARK 30113 and MARK 30233, and successful completion or concurrent enrollment in MARK 30243. The primary objective of this course is to prepare students to be successful marketers in an increasingly service-oriented economy. The course is designed to help students understand the unique characteristics of services, the marketing challenges created by these characteristics, and effective ways to address these challenges. Examines marketing strategies unique to public and private, for-profit and not-for-profit services marketing organizations.





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