MARK 40253 - Sales Management

3 hours. Prerequisite: Grade of "C" or higher in MARK 30153, and must be a Business major; successful completion of MARK 30233 and MARK 30113, and successful completion or concurrent enrollment in MARK 30243. An examination of the basic principles involved in personal selling and the administration of this function in the organization. Emphasis is placed on the sales executive's job, the duties and responsibilities, and the various roles played as an important participant in the making of marketing decisions.

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