JOUR 30523 - Media Marketing and Promotions

Prerequisites: RTVF Majors: at least a 2.5 overall TCU GPA; at least a 2.5 in all RTVF courses; and at least a "C" grade in RTVF 20523. JOUR majors: JOUR 30313 or permission of instructor. Principles and techniques of developing successful marketing and promotions campaigns in the media industries. Course focuses on issues of market research, advertising strategies, identity and image development, and creative execution. (Offered as RTVF or JOUR credit.)

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