JOUR 40503 - Integrated Marketing Communications
Prerequisites: JOUR 30403 and JOUR 30313, or MARK 30103. This course provides an introduction to the principles and practices of integrated marketing communications (IMC). Students will learn how the various communication functions - advertising, public relations, direct response, personal sales, sales promotion, and supportive communication - can be integrated for maximum effectiveness in a variety of settings. Course design consists of lectures, readings, guest speakers, and a course project for a real client.
Texas Christian University