JOUR 40533 - Global Branding

Prerequisites: JOUR 30313 and JOUR 30403, or permission of instructor. A study of how global brands are communicated and positioned to the target audience(s) through an integrated marketing communications plan. Key issues will include the effect of cultural norms, economic policies and political environments on the coordination on advertising, direct marketing, sales promotion and public relations needed to build global brand position and, in turn, brand equity.

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