RTVF 20523 - Business of Media

Prerequisites: At least a 2.5 overall TCU GPA; at least a 2.5 in all RTVF courses; and at least a "C" grade in and a 2.5 average GPA in RTVF 10113, 10123, and 10143; RTVF majors only. This course provides an intensive overview of radio, TV, and film business practices, including the structure of media companies; how media conceptualize and measure their audience; strategies (i.e., promotion, advertising) media companies use to attract an audience, and regulatory structures that govern the radio, TV, and film industries.

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