MARK 40663 - Principles of Personal Selling

Prerequisites: Grade of "C" or higher in MARK 30653; must be a business minor. Principles of Personal Selling is an introductory course to the area of sales. Primary to the course is the student's mastery of communication and presentation skills in the interpersonal and formal speaking environments. One part of the course covers the text materials providing the student with a background in the fundamental aspects of persuasive communications, overcoming objections, and presentation planning. Once these topics are mastered, the student then executes a persuasive and formal sales presentation, which is videotaped and critiqued.





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