Strategic Communication Major (STCO-BS)

The BS with a major in strategic communication requires 124 hours with 37 hours in journalism. All strategic communication majors must complete the following four courses: JOUR 10113, 20001, 20313 and 20403 with a grade of "C" (2.0) or higher in each and a combined GPA of a 2.5 before enrolling in any advanced, required courses for the major. Strategic communication majors must also complete JOUR 30453, 40523, 40623 and 40703 (or 40713 or 40723). To complete the 37 JOUR hours, students must also fulfill the requirements in a 15-hour concentration area: (1) Integrated, (2) Advertising or (3) Public Relations. Students may earn a concentration in only one area.

Related requirements: A statistics course taken in either the Department of Mathematics or M.J. Neeley School of Business is required. In order to satisfy the prerequisite for JOUR 40623 Research and Evaluation (a required course in the major), a grade of "C" (2.0) or higher in statistics is required. An area of emphasis consisting of 18 hours in a discipline selected by the student and approved by a Schieffer School adviser must be completed. Students may also choose to complete the requirements for a major or minor in the selected discipline. If this option is selected, students must fulfill the requirements as prescribed by the department in which the minor or second major is taken.

Required Courses for All Strategic Communication Majors (STCO-BS)

JOUR 10113

Media, Writing and Editing*

JOUR 20001

Race, Gender and Mass Media*

JOUR 20313

Ad Principles*

JOUR 20403

PR Principles*

JOUR 30453

Communication Graphics

JOUR 40523

Law and Ethics

JOUR 40623

Research and Evaluation

JOUR 40703

Strategic Communication Campaigns

(or JOUR 40713 or JOUR 40723)

*A grade of "C" or higher in each and a combined GPA of 2.5 must be earned in these four classes before enrolling in any advanced, required courses for the strategic communication major.

In addition to the above coursework, STCO majors must complete the coursework for one of the concentrations below:

Integrated Concentration

JOUR 30553

Creative Communication

JOUR 30803

Writing for Strategic Communication

JOUR 40513

Channel Planning and Strategy

Plus six hours of journalism electives approved by the student's Schieffer School adviser.

Advertising Concentration

JOUR 30553

Creative Communication

JOUR 40513

Channel Planning and Strategy

Plus nine hours of journalism electives, three of which must be 30000-level or higher and with an emphasis in advertising, approved by the student's Schieffer School adviser.

Public Relations Concentration

JOUR 30803

Writing for Strategic Communication

Plus 12 hours of journalism electives, six of which must be 30000-level or higher and with an emphasis in public relations, approved by the student's Schieffer School adviser.

Required Strategic Communication Capstone Course - JOUR 40703, JOUR 40713 or JOUR 40723





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