JOUR 41013 - Public Relations and Corporate Social Responsibility

Prerequisites: Junior standing and JOUR 20403. This course will examine the global Corporate Social Responsibility (CSR) movement, explore the challenges it presents and offer practical communication suggestions and tactics to respond to this trend. Students will examine how to bridge successful partnerships between corporations and causes, how to improve the quality of life for employees and communities, and how to measure CSR outcomes. Students will embark on a hands-on project that uses their communication and leadership skills.





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