Schieffer School of Journalism

The Schieffer School of Journalism offers majors in journalism and strategic communication and a minor in journalism. The journalism major uses emerging online platforms as well as traditional broadcast and print in its learning outcomes. The strategic communication major uses advertising and public relations tools and approaches to achieve strategic goals for brands and organizations. Degrees offered through the school include the Bachelor of Arts (BA) in Journalism, the Bachelor of Science (BS) in Strategic Communication and the Master of Science (MS) in either Journalism or Advertising/Public Relations.





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