INSC 40843 - Business Intelligence and Analytics

3 hours. Prerequisites: INSC 30843 with a grade of 'C' or better and INSC 30833 with a grade of 'C' or better, and must be a declared Business Information Systems major. This course is an introduction to the fundamentals of business intelligence (BI) and analytics. Business intelligence and analytics allow for the transformation of raw data into information and knowledge that can be used by managers for the purpose of decision-making. The domain of BI is in the gathering and storage of data. Analytics is considered the task of analyzing an modeling the data to provide competitive information to planners and decision makers. Through the use of the BI and analytics, organizations have potential to build competitive strategies around data-driven insights that yield superior business performance. Examples of analytics in action include the analysis of profitable customers, supply chain optimization, market basket analysis for online sales, recruitment and retention of human resources, among other potential examples. Real-world case studies will show students the ways organizations are using BI and analytics to support both tactical and strategic decision-making.





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