MARK 40713 - Strategic Communication Campaigns

Prerequisite: JOUR 20313, 20403, 30453, 40623, and either 30803 (for PR concentration) or 30553 and 40513 (for Advertising concentration.) For Marketing majors: senior standing; grade of 'C-' or higher in MARK 30113 and MARK 30243. Conceiving, researching, planning, creating, executing, and evaluating a multimedia strategic communication campaign for designated client. Also offered as MARK 40713.





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